Apple continues to expand into the TV space; yet the mobile giant keeps on concluding that it is better for it to play along than to play a new game. The main idea is that Apple wanted to change the way people watch TV, and therefore also the way they pay for watching TV. This implied that the company had to get into talks with people who make TV content. But this is impossible even for Apple as the content providers might not be willing to change the way they run their business, and/or Apple is reluctant to pay them the amount they require, or all the above.
Continue reading